> The Forevermark Brand Strategy: Empowering the Retailers
Upon asking for feedback from DTC Sightholders about the launch of the De Beers Forevermark brand presentation, which was attended by select clients in London at the last Sight, they all mentioned “the umbrellas.”

(May 15, 2008)

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> Avi Paz Elected WFDB President
Avi Paz, president of the Israel Diamond Exchange, has been elected president of the World Federation of Diamond Bourses Tuesday, replacing Ernie Blom. In the past two years, he served as vice president of the WFDB.

(May 13, 2008)

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> Volatile Prices in Q1 Weaken Overall Gold Demand
Global demand for gold reached $20.9 billion in the first quarter of 2008, an increase of 20 percent year-over-year the World Gold Council (WGC) reported. However, the WGC noted, record high prices led to a decline in the volume of demand, which totaled 701 tons, a decrease of 16 percent over 2007 and the lowest quarterly figure in five years.

(May 21, 2008)

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> Sierra Leone Lifts Ban on Koidu Diamond Mining
The government of Sierra Leone has ended the ban on mining at the Koidu Holdings diamond mine, where a number of people were killed during riots last December in clashes with police. Following the riots, the mine was closed and an inquiry commission was formed.

(May 25, 2008)

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> Vybornov Joins Penny in Calling for Shift Away from Dollar
Alrosa President Sergey Vybornov said recently that people “on every level of the pipeline” in the diamond industry are being affected by the U.S. dollar’s weakness, a fact that may cause the industry to change the currency in which it does business, according to the Telegraph.

(May 25, 2008)

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> Fancy Vivid Blue 3.37 Diamond Goes to Graff in Sotheby’s Auction
London jeweler Laurence Graff bought a rare 3.73 carat fancy vivid blue diamond, mounted in a platinum ring, at Sotheby’s “Magnificent Jewels, Noble Jewels and Jewels from the Collection of Lily Marinho” auction last week for CHF5.201 million ($4.961 million).

(May 18, 2008)

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> Salant Group Launches Marketing Venture for Southern African Polished
DTC Sightholder Salant Group (SG) Wednesday announced the establishment of Masingita Ltd, a group company formed to perform the marketing and distribution of the firm’s polished diamonds sourced from southern Africa. Masingita means “miracles” in Africa’s Shangaan language.

(May 21, 2008)

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> Three New Member Bourses at World Diamond Congress
Members of the World Federation of Diamond Bourses today voted unanimously to accept the membership applications of the Australia Diamond Dealers Club, the Istanbul Gold and Diamond Exchange and the Panama Diamond Exchange on the first day of the 33rd World Diamond Congress in Shanghai.

(May 13, 2008)

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> Petra Taking Over Angola’s Alto Cuilo and Luangue from BHP
Mining giant BHP Billiton is to transfer its interests in the Alto Cuilo and Luangue diamond exploration projects in Angola to joint venture partner Petra Diamonds.

(May 13, 2008)

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