Dear (dear) , Enjoy reading the latest news concerning the diamond and jewellery industry –13 November
13 November 2008

> South African Permit Requirements Threaten Vulnerable Industry
The South African jewelry industry is facing a threat to its viability. In an effort to drive beneficiation and promote the development of enterprise, the government has in the past year tightened the requirements for jewelry manufacturers applying for a business permit.

(November 06, 2008)

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> De Beers Enduring Value' Campaign Revealed
In a series of presentations to Sightholders and background discussions with the press this week, De Beers detailed its marketing plans for Holiday Season. In short - a blitz of activity on almost all fronts, to drive consumer demand for diamond jewelry in response to, or ahead of, the impending crisis.

(November 06, 2008)

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> Emotionally Charged Testimonials Drives Platinum Campaign
Although the state of the economy means consumers are tightening their spending, according to Platinum Guild International USA (PGI USA), the worldwide marketing arm for platinum jewelry, consumers are willing to spend on items that they connect with emotionally. As a result, PGI USA is supplementing its national marketing drive with emotionally charged consumer testimonials this fall.

(November 06, 2008)

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> Crisis Mitigation at De Beers
At the same time that governments and central banks were pouring trillions of dollars into the world’s financial markets to save them, De Beers pooled all of its resources in preparation for launching the single-greatest consumer advertising blitz in the history of the company. It isn’t just throwing good money away. Though De Beers has no illusions, it recognizes a real opportunity to increase the share spent on diamonds out of the total consumer expenditure

(November 06,2008 - Memo)

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> IDEX Online Research Holiday Jewelry Sales Forecast 2008: Ho, Ho, Whoa
For more than a quarter of a century, we’ve been publishing annual holiday retail sales forecasts. While we have tried to be very specific with our predictions, we have always added one caveat: if there was a shock to the system, our forecast was null and void.

(November 06, 2008)

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> IDEX Online Market Report 06/11/2008
All eyes were on America this week as voters went to the polls. While many hope the new president will boost the economy, the worldwide diamond market remains sluggish. In the U.S., orders dribble in as jewelers prepare for Holiday 2008. With slumping polished prices, trade was practically non-existent in Antwerp.

(November 06, 2008 - Market Report)

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> Blue Nile Sales Down 20% In October
Blue Nile reported that its sales for the month of October were down 20 percent. This comes on the heels of a nearly 3 percent decline in sales during the third calendar quarter.

(November 06, 2008)

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> Low Expectations Fulfilled at Hong Kong Show
At the end of the September Hong Kong Jewellery and Watch Fair, the general consensus seemed to be that the show had performed in line with expectations. However, with the worrying financial situation and generally slow market conditions, expectations were none too high. 

(November 06, 2008 - IDEX Magazine)

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> De Beers Inaugurates Voorspoed Diamond Mine
Calling it “the first of a new generation of mines,” De Beers officially opened the Voorspoed Diamond Mine in South Africa Tuesday. Voorspoed is expected to produce approximately 800,000 carats annually when in full production.

(November 04, 2008)

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> Forevermark Launches Consumer Website
Forevermark launched its consumer website Monday. It includes a number of features, including the Forevermark Story video and the Register My Diamond pages.

(November 03, 2008)

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> De Beers Receives Eight SA Mining Rights
De Beers announced Thursday the successful conversion of seven of its old order mining rights to new order rights under the provisions of the Minerals and Petroleum Resources Development Act in South Africa.

(November 03, 2008)

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> 39 Carat Blue Rough Diamond Sold for $8.8 Million
The rare 39.19 carat blue diamond mined by Petra in South Africa has been sold for $8.8 million at a tender in the country to an undisclosed buyer. According to a Reuters report, the diamond was bought by Laub Diamond for Moussaieff.

(November 02, 2008)

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> De Beers: We Are Not Working in CKGR
De Beers is not performing any operations in the Central Kalahari Game Reserve. While Survival International claims that this comes following pressure it applied on the diamond miner, De Beers said did nothing more than hold consultations regarding possible operations in the CKGR.

(October 30, 2008)

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> Zimbabwe: Reports of Violent Clashes between Diggers and Police
According to reports in the local press, a number of policemen and artisanal diamond diggers were killed in violent clashes in Zimbabwe’s eastern Manicaland Province in the past few weeks.

(October 30, 2008)

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Dallas Rocks Fundraiser to Benefit Education in Africa
The Diamond Empowerment Fund's (DEF) first major fundraiser, Dallas Rocks 2008, will take place November 7. Celebrity dresses, summer concert tickets and a Safari trip to South Africa and Botswana will be donated to raise money for CIDA City Campus.

(October 30, 2008)

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Security Council Extends Côte d’Ivoire Diamonds Embargo
The United Nations Security Council voted unanimously on Wednesday to renew for another year a ban on diamonds and an arms embargo against Côte d’Ivoire (Ivory Coast). Travel restrictions will also be applied.

(October 30, 2008)

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